Monday, March 17, 2008

Disposable culture


A perfect example of "disposable culture" is the new LG commercial with the tagline: "The only thing standing between you and your new LG french door refrigerator is your old refrigerator." with images of the "old" refrigerator being destroyed in various ways.
The disposable culture has this idea that old=bad and new=good. So, even though that "old" appliance (or car, or whatever it might be) might still be in perfect working condition, you should get rid of it and buy this shiny new appliance because it has more features, it keeps your food colder, it gets your whites brighter, and did we mention it's shiny and new?

We, as a society, have to change the way we think about things if any real change is going to happen. People seem to think that you can just throw something away if you don't want it anymore, but there's really no such thing as "away". Garbage goes into landfills, where it sits for hundreds, even thousands of years where it releases greenhouse gases like methane into the atmosphere, and releases toxins that seep into the ground and make their way into groundwater.

No comments: